History and Evolution

Robert W. Reider

WRWR was built in 1961 by Port Clinton newspaper publisher—and 1956 Ohio governor candidate—Robert W. Reider. It signed on October 4, 1961 using the assigned frequency of 94.5 MHz. with an effective radiated power of 6,700 watts and an antenna height of 193 feet. The station’s studio and transmitter were located at 2104 East State Road, at the southeastern side of Port Clinton, in a small, one-story, flat-roofed building 32 feet wide and 24 feet long.

August 17, 1961: Federal Communications Commission grants a construction permit to RWR Inc. for a radio station to be built in Port Clinton, Ohio.

August 23, 1961: Ground is broken for the radio station’s studio and transmitter building at 2104 State Road, Port Clinton. Frank W. Swartz, program director of WFRO-AM in Fremont, Ohio, is named the new station’s first program director.

August 29, 1961: Call letters WRWR are formally given to the station by the Federal Communications Commission.

September 6, 1961: Shelby H. Bristow, 20-year radio veteran, chief engineer of WTTF, Tiffin, Ohio, is named WRWR’s first chief engineer.

September 19, 1961: WRWR’s 193-foot tower arrives from California and is erected in one day.

September 21, 1961: WRWR tests transmitting equipment.

October 3, 1961: WRWR completes equipment tests and is given Federal Communications Commission permission to begin broadcasts on Wednesday, October 4, 1961.

October 4, 1961: WRWR signs on at 7:00 A.M., concluding its first broadcast day at 7:00 P.M.

Robert W. Reider chose WRWR’s call letters. Reider’s Ohio Radio, Incorporated, operated four stations in Ohio:

WRWR went on the air as a monaural (single audio channel) station, but converted to multiplex stereo on its first anniversary, making it a fairly early FM stereo programmer.

The WRWR building (studio and transmitter) in 1975

Robert W. Reider died suddenly on March 4, 1976. His very capable wife, Annette W. Reider, took over as Ohio Radio president. The station referred to itself as “Radio Active R-94” around this time. It also used the slogan “We Reach With Radio” to promote its advertising services.

WRWR played an important role in keeping Ottawa County residents informed during the Blizzard of 1978, which struck the area very hard on January 26th. The storm stranded WRWR’s morning personalities at the station for the next few days. They stayed on the air commercial-free, broadcasting messages to and from citizens and local governments (between temporary power outages).

Annette Reider and her business associates sold off Ohio Radio, Incorporated properties between 1976 and 1979. On July 31, 1979, WRWR, Inc., a subsidiary of Triplett Broadcasting, took over. Triplett Broadcasting, a family corporation headed by brothers Wendell and Robert Triplett of Bellefontaine, Ohio, operated several radio stations in Ohio in a manner similar to the Reider family.

Annette Wendt Reider

WRWR becomes WOSE

On May 21, 1980, Triplett changed the call letters to WOSE, covering Ottawa, Sandusky, and Erie counties. The station increased power using the original WRWR antenna tower, became a CBS radio network affiliate, began operating 24 hours per day, and started playing only country music in 1981. This seems to have been a limited success, for the station and its parent company’s other radio stations went through bankruptcy the same year. WOSE switched back to Top-40 hits in approximately fall 1983.

Robert Triplett of Triplett Broadcasting

Also around 1983, WOSE moved its transmitter to a new site about 0.7 miles southwest of Port Clinton, off Fremont Road (at 41°30’27.7″N 82°57’37.7″W), increasing coverage to Sandusky and Toledo. Around 1985 or 1986, the station moved its studio and office to 202 West Market Street in Sandusky, attempting to tap that area’s advertising revenue more effectively.

WOSE becomes WXKR

Under financial stress, on February 26, 1990, Triplett Broadcasting sold WOSE ownership and control to Venice Broadcasting, Inc. doing business as Venice Broadcasting Corporation, which changed the call letters to WXKR June 18, 1990, and its format to classic rock, catering to the Toledo market. Venice Michel, wife of Don Michel, owner of the Port Clinton McDonald’s restaurant franchise, owned and operated Venice Broadcasting with her husband.

Jim Lorenzen, later part of BAS Broadcasting of Ohio, the WOSE/WXKR general manager, undertook the market research that pointed the station to Toledo and the format to classic rock.

James Lorenzen
James A. Lorenzen

December 27, 1946 - March 19, 2022

James A. Lorenzen, 75, of Perrysburg, Ohio passed away Saturday, March 19, 2022, at Otterbein Sunset House.

He was born on December 27, 1946, in Bowling Green, Ohio at Wood County Hospital to Virginia and Thomas L. Lorenzen. He attended Martin Elementary School, McTigue Jr. and graduated from Perrysburg High School in 1965.

Jim played in various bands and groups throughout his life. Jim was fortunate to play with Harold Ried and Gene Parker for 4 years at the Mid-Way Nite Club. He also played for 3 years in the Perrysburg High School Band and Marilynettes Drum and Baton Corp, where they performed in Washington D.C. in 1960 President John F. Kennedy Inaugural Parade including a drum solo on the White House lawn for President Kennedy the following day. Over the years, Jim preformed for Presidents Eisenhower, Nixon, Kennedy, and Johnson.

In 1966, following high schoo,l Jim enlisted in the Army and served a tour in Vietnam. While in basic training he would travel back to Perrysburg as often as possible which is when a young lady, Carol Herman, caught his eye while working at a local candy shop. Their courtship started on his breaks and continued throughout his military service. They wrote almost daily to each other and when he returned he asked for her hand in marriage. Jim married Carol L. Herman on July 19th of 1969, and together raised their son, Brian and 2 daughters, Ann and Sarah.

Jim's love of music turned into a broadcasting career in 1970 with Susquehanna Broadcasting at WLQR where he worked for over 14 years in Ohio and Virginia. After the company sold in 1990, Jim moved back to Ohio and started 94.5 WXKR. Jim was the General Manager of WXKR and Toledo's Classic Rock was brought to the Toledo market. Following WXKR in 1994, Jim started Jazzy 97.3. After the sale of Jazzy, Jim moved to 105.5 as the GSM which is where he met TK (Tom Klein.) Following his career at 105.5 he obtained his real estate license and was an active agent until 2001. During 2001, Tom reached out to Jim and pitched the idea of starting their own broadcasting company together. In 2002, BAS was born where Jim served as the President from 2002-2016 during this time they purchased several radio stations together throughout Ohio. After retiring from BAS, he returned to real estate career until his full retirement.

Jim was a faithful member of All Saints Catholic Church, where he was active in their bowling league, festivals, the church choir and the Knights of Columbus. He also was a member of Knights 4th Degree, American Legion, VFW, Jaycees, Golf League for K.O.C. During the 70's and 80's he also served several terms as a Rossford City Council member, as well as a little league baseball and flag football coach. Throughout his life Jim was a huge Ohio State Fan and spent many Saturday's hosting gameday parties while serving his famous margaritas.

Jim was preceded in death by his father, Tom Lorenzen; mother, Virginia (Jones) Lorenzen; brother, Larry Lorenzen; and his beloved wife of 52 years, Carol L. Lorenzen. He is survived by his son, Brian (Racquel) Lorenzen; daughters, Ann (Chris) Batch and Sarah Riedeman and partner Brian Coddington; grandchildren, Jacob Riedeman, Andrew Hayes, Chase Lorenzen, Samantha Lorenzen, Danielle Hayes, and Peyton Lorenzen; sister, Virginia (Ginger) Rose (Larry Albanese); sister-in-law, Darlene Lorenzen; many loving nieces and nephews; and many friends including his cousin, Erlene Kaltenbach, Mike Hayden, Don and Marcia Staczek, Steve and Cathy Helton, several members at All Saints Catholic Church, as well as his neighbors at the 14th green in Belmont.

Friends will be received at Sujkowski Walker Funeral Home, Rossford (419-666-1566) on Thursday, March 31, 2022 from 9:00 a.m.-12:00 p.m. A funeral mass will be at All Saints Catholic Church, Rossford on March 31, 2022 at 12:30 p.m. Online condolences may be shared with the family at walkerfuneralhomes.com. The family asks in lieu of flowers donations be made to the Alzheimer's Association.

Published March 27, 2022

Venice Broadcasting, during 1990, moved the studio to Northwood, Ohio (a Toledo suburb) and in 1992, the transmitter to a new site about 1.75 miles northeast of Elmore, Ohio, (at 41°30’03.1″N 83°16’16.1″W), featuring a bi-directional antenna favoring a northwest/southeast direction. The new antenna allowed the station to provide a “city grade” signal both to its city of license (Port Clinton) and its city of interest (Toledo).

Don and Venice Michel in 2017

Since then, the format of the station has remained classic rock. In 1997, Venice Broadcasting sold WXKR to Cumulus Licensing Corporation, a subsidiary of Cumulus Broadcasting, one of the largest national radio broadcasting companies, thus ending its local ownership and operation.

WXKR operates a website. The transmitter remains at the same location near Elmore.

The call letters WRWR were unused by radio stations from early 1990 until 2010, when a station in Warner Robins, Georgia adopted them.


In 2008, Ottawa County resident Greg Peiffer and his wife, Linda, sought to start a new local radio station, but were unable to obtain an over-the-air traditional broadcast license. Undeterred, they created WPCR Radio, an internet streaming audio site that fulfills the same function and is quite popular with local residents. WPCR also offers some on-demand content from their website.